Facebook is an advertising tool unlike any of its competitors. Facebook marketing is different from others as it is genomic to spreading positivity. The act of liking the comments, ads, and posts has far-reaching impacts and a measurable effect on the company’s reputation and market shares.
Benefits of facebook’s strategy
Let us look into the detailed benefits of Facebook’s like Strategy –
- Decrease marketing costs – When you post Facebook ads, and if more people like your ads, the click cost decreases, and so does the cost to obtain a new fan each time. In addition, when more fans like your page and its posts, you tend to get more visibility and fidelity from each fan, the cost per promotion and customer also decreases, and the lifetime credibility of your page increases.
- Increase sales – Facebook likes helps one build a grouped audience of target customers. The more likes on one’s page, the more customers’ faith and desire to buy from your company. Customers often make their buying decisions based on an emotional quotient, so what’s be more convincing than a platform that reaches its potential customers and measures their interest for what they already like and amplify it further? Facebook’s ability to leverage customer satisfaction through emotions is incomparable.
- Control of customer conversation – A like creates a strong bond between a customer and a page meant for marketing. You create the page on your underlying brand and promote it over Facebook to gain likes and increase your reach. The customers gradually believe you and make you popular among your clients. More than half of Facebook users follow 2–5 brands, one-fifth follow 5–10 brands, and one-eighth follow ten or more as per an authentic survey. As an admin, you can read and manage these fans’ conversations. You get to read about their reviews and ultimately make your own market space. It’s an incredibly low-cost method to get insights into customer satisfaction.
Unlike other platforms like YouTube, where you don’t have a dislike button. The only way to “dislike” is to express your objection in a comment. Facebook proves it well that “If you don’t have something nice to say, don’t say anything at all.” So, this way, Facebook likes have a great deal to offer to a person searching for money through social media at low investment costs. In the current era of negativity and helplessness all around, Facebook has this exceptionally beautiful Like feature to spread positivity and gain profits online.